Featured Case Study
Hourglass Travel website
Hourglass Travel needed a website that reflected its commitment to excellent service, streamlined the booking process, and answered common client questions. The goal was to create a user-friendly platform that guides visitors to the right travel services while emphasizing Hourglass’s personalized expertise and exclusive perks.
Working with Beth at Hourglass Travel was an absolute pleasure. Her passion for creating seamless, memorable travel experiences made it easy to design a website that truly reflects her dedication to excellence and her clients’ needs.
Scope of work & required solutions
Brand-Aligned Design
Created a visually appealing, intuitive design that aligns with Hourglass Travel’s commitment to excellence and stress-free vacation planning.
Incorporated vibrant imagery to inspire clients, including specific sections for Disney vacations, international travel, and group bookings.
Simplified Booking Process
Developed a two-step process to guide users:
Step 1: Identify the type of trip they’re dreaming about (Disney, international, or group bookings).
Step 2: Direct users to detailed service pages or external resources for more information, ensuring clarity and ease.
Comprehensive FAQ Section
Addressed common concerns like booking costs, service differences, and airfare inclusion, emphasizing Hourglass Travel’s personalized perks and reliable service.
Customer Testimonials and Social Proof
Highlighted glowing reviews from past clients to build trust and showcase the agency’s proven track record.
Created a dedicated “What People Are Saying” section to share real-life success stories.
Project goals & benchmarks
This project exemplifies the power of clear, cohesive branding and digital strategy in advancing ministry goals.
Improved Client Experience: The user-friendly website reduced client uncertainty and streamlined the booking process, making it easier for clients to plan their dream vacations.
Increased Engagement: Visitors spent more time on the site exploring services and FAQ content, resulting in an increase in booking inquiries.
Enhanced Reputation: The integration of client testimonials and clear service explanations positioned Hourglass Travel as a trusted and reliable travel agency.
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